#MyPRB is everything that I stand for: local business, local product, real food. – Kate Moore, owner and trainer | GetFit615
Going on five years as a vegetarian and almost nine months as a fitness instructor/business owner—who teaches upwards of 22 classes per week—it was in January of 2015 when Kate Moore decided to incorporate meat back into her diet as a way to fuel both her career and her lifestyle. She said, “When I started GetFit615 I could feel that I wasn’t getting enough nutrients from the food I was eating [as a vegetarian]. I was always hungry and tired.”
The first step in making the switch? Figuring out where to begin.
“I just wanted to make sure I knew what I was eating… [When I was growing up] my best friend’s family owned a cattle farm, and I used to work for them. It was a very humane situation and we would wake up in the morning and feed the cattle and talk to them and herd them around. And then when the animals were ready, they were shipped off [to be processed] and then the family ate that meat. That’s the proper progression of how that life is supposed to happen, right?”
But as Kate pointed out, that’s not how it happens with the majority of our nation’s beef production. Often times grocery store beef comes from animals that live on unsanitary, disease-ridden concrete lots instead of breezy, sunny pastures; they are fed hormones to unnaturally make them grow bigger, faster; and instead of eating grass as they were intended—cattle are one of the only animals that have stomachs that were actually designed to break down grass—they are given corn.
Fortunately, our entire nation doesn’t follow those kinds of “farming” practices, and small farmers do exist who still do raise their animals the way Kate remembers from her friend’s farm in Virginia.
“The main reason I stopped eating meat was because I realized that not every place has that [kind of humane, healthy, happy meat]. But so when I decided to eat meat again, I was like holy sh*t, what do I do? Where do I get it?”
At the start of the new year, Kate also moved into a new house with new roommates and quickly realized that her new housemates’ diets mainly consisted of “food from a bag.” So she enrolled her entire house in the Whole 30 program and took it upon herself to supply the team with food—this time (her second time on the program) meat included—to help change their attitudes about eating.
Kate is not a fan of restriction. She doesn’t believe in depriving herself of this or torturing herself by never ever eating that. She believes in eating real, whole food that makes her feel good. And for the record, she also believes in treating herself when the feeling strikes.
Which is why she likes Whole 30. Although many people treat the program as a diet—and yes, the rules can be pretty restrictive—the main focus of Whole 30 is to reprogram how you think about eating. The idea is to eat whole foods—real foods; foods that come from the earth; foods that fill you up and keep you full—for a 30-day period. And as a person who teaches 20-30 fitness classes each week, it became clearly evident that eating meat was necessary.
Upon taking a trip to Whole Foods, the commercialized Mecca of organic-ism and health, Kate felt lost. She said, “I had never been to the meat section before and it was just immediately [overwhelming] with all of the packages and options… They also have this scale of how to rate your meat, from 1 – 5…and I was like ‘I can’t buy any of this stuff.’ Because in my opinion, the only option is five: I want grass fed, no hormones, no antibiotics and all that stuff. And they didn’t have a lot of it.”
Fortunately, Kate’s fitness studio lives in the same building as Chris’s wife Kelly’s yoga studio, and there the connection to PRB was made. Her conversation with Chris went a little something like this:
Kate: Chris, what am I supposed to eat? I am freaking out because I’m never going to eat that kind of [commercialized] meat. What are my other options?”
Chris: Porter Road Butcher.
Kate: How is it different from Whole Foods?
Chris: No matter what product you choose get from us, you’re never going to get something like that [commercialized mystery meat]. It’s always considered a “five.”
“So I know that I can trust Porter Road,” said Kate, “They’ve done all of the work for me and I don’t have to worry. I trust this product, and I trust that you guys have done your due diligence, and I know that my due diligence has been finding this place that does their due diligence!”
Isn’t it nice to to feel confident about what it is you are putting into your body? We sure think so. And our bodies do too. Our bodies notice; they react; they feel the difference.
“The first time I noticed a difference in my body was in upward facing dog pose [in yoga]. Not that it wasn’t an awesome pose before, but it was always just kind of like meh. And then a week or so into Whole 30 [the second time, when I was eating meat] my back popped like 100 times from the top to the bottom and it was like all of the sudden there was this movement in my joints…And it still feels that way. All of my stuff pops and it feels so good! It’s almost like something with my synovial fluid or who knows what it was, but that I wasn’t getting the right fats or lubrication before.”
Matter of fact, the omega-3’s that come from eating things like salmon (duh), and grass-fed beef (did you know that one?) actually do help in lubricating joints and improving movement.
You go, Kate; you hit the nail right on the head.
Aside from her body physically feeling better and more mobile however, there’s another good feeling that comes from shopping at Porter Road: “It’s like Cheers,” Kate said, “It’s the place where everybody knows your name.”
Kate says that, aside from physically feeling better, her favorite part about being a regular customer at PRB is how much she has learned. From roasting a whole chicken, to learning how to use leftover bones for stock, to simply learning what braising is and why it makes tougher meat so amazing, Kate now feels like she has a better grasp on how to cook meat overall.
“It’s cool because I’ll come into the shop and be like, ‘What do y’all have today?’ and they’ll show me something I’ve never seen before or even heard of. And I’m just like ‘Okay, so how do I cook it?’”
Not only do our butchers write down cooking instructions, but they will also go so far as to mixing up a bag of spices for Kate to employ, or offering a variety of suggestions as to how she can stretch her meals even further.
And it’s those kinds of things that make a difference. “Surprisingly, it’s a lot less intimidating to walk into Porter Road Butcher—this ‘whole animal butcher shop’—than it is to go into a big grocery store or something because it’s more personal. There’s a relationship. It’s easier. And it’s something I trust,” said Kate, “That’s why #MyPRB is everything that I stand for: local business, local product, real food.”