It always happens this way with really good things, doesn’t it?
There’s that little nugget of amazing. And it’s out there, quietly being awesome. And there are a few folks in the know who appreciate it and love it. But then one day something happens and it somehow gets even better. And then other people start to notice it—because again, it is amazing, but it is also quiet. And then before you know it, it gains some small success. And then eventually it becomes something that’s actually successful and well known by lots of people. And then it isn’t really little anymore. It’s just really good.
That’s the beauty with really good things: people find out about them and then people want to support them. That’s particularly the case when that good thing is great butter.
Husband and wife Elizabeth and Andrew McBath discovered their love for creating compound butters (if you don’t know, compound butters contain other ingredients mixed in to make them a little jazzy and a lot delicious) in their kitchen at home, and eventually made the move to monetize their hobby in 2014, creating Banner Butter.
The McBaths had begun their “little side project” (they both still have full-time jobs) a year earlier as a way to enhance butter with spices, herbs, and seasoning, thus making cooking a little bit easier and making simple foods more delicious. Eventually however, they noticed a trend among their customers who desired good, locally churned butter. And that’s when an idea struck: they decided to take their little nugget and turn up the volume on the goodness.
Andrew and Elizabeth took a trip to France to study the art of butter making (and let’s be real, they probably studied the arts of wine-drinking and cheese-eating as well, because why not?) in the South region of the country, where cultured butter is king. They returned home with their newfound knowledge of and appreciation for cultured butter and that’s where the nugget of goodness gained speed.
Instead of buying already-made butter from the store and then adding ingredients to make it compound like they’d been doing previously, the McBaths sought out responsible, humane, and local dairy farms from which they could source pasteurized cream and churn the butter themselves. Just like us at PRB, they’re passionate about the foundational aspects of their product, which means knowing that their animals live good, happy, healthy lives. Their website states:
“Banner Butter strives to create butters that taste great by doing it the right way. Doing it right means starting with cream from humanely treated, hormone-free cows that graze in green pastures. It also means patiently culturing and churning cream into butter without adding flavoring or speeding the process at the expense of taste.”
See, here’s the thing: most butter that is sold in our grocery stores and supermarkets is “sweet cream butter,” which means that once pasteurized, the cream is almost immediately churned into butter—it’s churned when the cream is still sweet. Sadly, this also means that the butter has very little flavor in this infant stage. Even sadder, this often leads Big Man Butter to add “natural flavoring” to make it taste more like…well, butter. Gross.
The cultured or European method on the other hand, is one in which the pasteurized cream has time to ripen for many hours before it is churned. This ripening process brings boatloads of that delicious, nutty and buttery flavor that we so love…without any additives or flavorings.
And that is how Banner Butter does butter.
So between their happy dairy cows, the super-fresh cream they provide, the short distance that said cream travels, the small batches in which the butter is churned, and the care and attention that are put into each and every package, Banner Butter’s product second to none.
Banner Butter has gained success in the greater Atlanta area, where they’ve found their way onto the shelves of a variety of small local groceries as well as seven Whole Foods Markets, and now we are proud to announce that Porter Road Butcher is their very second out-of-state outpost for resale—South Carolina got the jump on us. Groan.
In addition to traditional varieties like unsalted and lightly salted butters, the McBaths have continued to play with flavors and offer compound butters as well.
They offer a Roasted Garlic, Parsley and Basil, which sold out of our West Nashville store within the first day it was available; they have a Cardamom, Cinnamon and Ginger, which we can’t wait to employ this weekend on French toast or waffles; the Balsamic, Caramelized Onion, and Fig would be a great way to finish a nicely grilled steak; and their Sea Salt seems like a no-brainer for melting on corn on the cob or tossing with steamed or grilled veggies.
Banner Butter also makes a rotating seasonal compound, sourcing locally grown seasonal produce, creating a butter that celebrates the season.
Check out their website for more information and check out the freezer sections at both Porter Road Butcher stores to get your hands on butter that just tastes better: Banner Butter.